Performance is Design

Web Performance Design & Optimisation

Faster performance. better UX. higher conversions.

Human mankind has always been attracted to speed. Whether at the Olympics, Formula 1, a horserace, shorter travel times, or getting things done. “Faster” has always been the aim. Google now has started using web performance as a signal as part of their ranking systems.

That‘s why web performance and your Core Web Vitals will have an impact on search rankings, and in effect, user retention, conversions and page impressions. Improving web performance is the next logical step to a better user experience. Nobody likes to wait.

In simple words: If you want your site to be more successful and leave your competition in the so-called dust, remove the friction, get fast and increase your conversions.

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With the introduction of Google‘s Core Web Vitals—and their impact on SEO—the importance of web performance has significantly increased.

Measure, Audit, Analyse

With a web performance audit, we analyse your site, observe its performance and evaluate the overall performance state of your site. As a result, we provide you with a comprehensive and actionable report on all the bottlenecks and possible areas of improvement.

Our report is a flexible, full action plan. With that in hand, we can together decide on a future-proof performance strategy and prioritise the issues.

Getting Up to Speed

Once we have audited and identified the problem areas of your site, we’ll give our assessment on what to tackle first. Together we will discuss the benefits of each improvement and their best order of execution.

Most of the time, web performance optimisation is an ongoing process and requires us to assess and discuss capability requirements to keep up the results over time.

We will then dive into the nitty gritty of web performance optimisation and get you up to speed. Depending on your capabilities, we’re also happy to work with your in-house engineering team and support you in a consulting capacity along the way.

Hand-Crafted, Accessible Performance

With our hand-crafted sites, performance is built-in right from the start. Whether design, accessibility, performance or any other aspect, we have full control over the way we write our code. This allows us to tweak and optimise for the best experience, from the start of a project to beyond launch.

At uforepublic we have established clear goals when building digital products and hold ourselves to strict criteria. We call it web performance design. This way we can make sure the sites we build exceed expectations and more importantly, outperform those of your competitors.

What They Say

The practical impact and real world results of improved web performance and core web vitals.

AliExpress reduced load time by 36% and saw a 10.5% increase in orders and a 27% increase in conversion for new customers.

Source (Video)
When Google Search started using speed as a (very small) ranking signal, they saw a 15%-20% improvement in user-centric perf metrics of pages loaded from search results and a 20% reduction in abandonment.

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Bing observed that an engineer that improves server performance by 10ms (that’s 1/30 of the speed that our eyes blink) more than pays for his fully-loaded annual costs. Every millisecond counts

Source (PDF)
Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15% increase in their lead to visit rate, and an 11% increase in their cart to visit rate.

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For more case studies and examples visit WPO stats.

Do You Feel The Need for Speed, Yet?

You have learned about the importance of web performance and how we can help getting your digital product up to speed. As a first step, let's discuss your very own project and the opportunitites that lie in front of you.